Accenture consulting company presented a new report “When Atoms meet Bits. The foundations of our new reality”.

Experts focus on the analysis of digital transformation trends.

As the authors note, the next step in innovative development will be "the fusion of the digital and physical worlds."

Among the key technological trends are the development of digital identification tools, increasing the transparency of the company's information policy (expanding access to corporate data), improving generative AI models, deepening and accelerating the interaction between science and business.